Is Umami really free?

Umami Cloud's Hobby plan is free for one site and 100K events a month, with six months of history. Self-hosting is free too, though you pay for the server and the upkeep.

Is Hark cheaper than Umami?

Between 100K and 300K pageviews, yes: $5 or $14 against Umami Pro's $20. Below that, Umami's Hobby plan is free for one site. Between 300K and 1M, Umami's $20 beats Hark's $29.

Why doesn't Hark have retention reports?

Hark's visitor id resets every day, so it can't tell that Tuesday's visitor came back on Thursday. We chose that for privacy, and it rules out retention and cohorts. Umami has both.

Hark vs Umami

Umami is free for one small site and cheaper at a million pageviews. Hark wins in between.

Umami is open source, cookieless and unusually generous: funnels, retention and journeys are on its free Hobby plan. Its cloud pricing goes from free straight to $20, and it counts custom events along with pageviews. Hark starts at $5 and bills pageviews only.

Start free trial Watch the live demo

	Umami	Hark
Free plan	Hobby: 1 site, 100K events a month, 6 months' history	No, a 14-day trial instead
First paid plan	$20/mo for 1M events and 20 sites	$5/mo for 100K pageviews, 3 sites
What's billed	Events: pageviews and custom events	Pageviews; custom events are free
Cookies and consent banner	None needed	None needed
Realtime	Realtime view	Live world map; each visit appears as it lands
Funnels, journeys and goals	Every plan, Hobby included	Every plan: funnels of pages and goals with a device split, and journeys as a flow diagram
Retention and cohorts	Yes	No, by design: ids reset daily
Revenue	Yes	Not yet
API	Pro and Business	Not yet, but every plan has an MCP server for AI assistants
Imports	Google Analytics, Plausible and Matomo	Not yet
Team members	10 on Pro, unlimited on Business	Not yet: one login per account
Public dashboards	Share URLs	Every plan, live, plus an embeddable visitor badge
Data retention	6 months on Hobby, 2 years on Pro, 5 on Business	1, 2 or 3 years, by plan
Open source, self-hostable	Yes	No

Umami details checked on 9 November 2026 from Umami pricing , Umami features . Prices are monthly, in US dollars. Spot something out of date? Email [email protected] and we'll fix it.

What you'd pay

A month	Umami	Hark
100K pageviews	Free on Hobby (1 site), or $20 on Pro	$5
300K pageviews	$20	$14
1M pageviews	$20	$29

Umami's allowances are in events, and custom events use them up as well as pageviews. Above 1M, Pro charges $0.00003 an event, or $30 per extra million.

The free plan is a real plan

Hobby isn't a trial in disguise. One site, 100K events a month, six months of history, and the same reports as the paid plans, funnels and retention included. For a personal site where you never look back further than six months, free is hard to beat. Hark doesn't have a free plan.

Where the maths changes

There's nothing between Hobby and Pro. Add a second site, or go one event over 100K, and you're paying $20. Hark's $5 and $14 plans sit in that gap. Past 300K pageviews it flips back: Umami Pro covers a million events for $20 and Hark's next plan is $29. If you're at that size and don't send many custom events, Umami is the cheaper bill.

Choose Umami if…

You have one small site and want to pay nothing.
You're past 300K pageviews a month and don't send many custom events.
You want retention and cohort reports.
You want to self-host, or import history from Google Analytics, Plausible or Matomo.
You need an API, revenue reports or several team logins.

Choose Hark if…

You're between 100K and 300K pageviews and want to pay $5 or $14, not $20.
You track lots of clicks and form submissions and don't want them eating your allowance.
You want to watch visitors land on a live world map.
You'd like a public live dashboard and a badge on your site showing who's reading now.

Switching from Umami

1
Add Hark's script tag alongside Umami's and compare a week of numbers.
2
The attribute data-umami-event="Signup" becomes data-analytics-event="Signup" , and umami.track('Signup') becomes window.analytics?.('Signup') .
3
Recreate your goals and funnels. A funnel step in Hark can be a page or a goal.
4
Hark can't import Umami data yet, so keep your Umami account until you no longer need the old numbers.

Questions people ask

Is Umami really free?: Umami Cloud's Hobby plan is free for one site and 100K events a month, with six months of history. Self-hosting is free too, though you pay for the server and the upkeep.
Is Hark cheaper than Umami?: Between 100K and 300K pageviews, yes: $5 or $14 against Umami Pro's $20. Below that, Umami's Hobby plan is free for one site. Between 300K and 1M, Umami's $20 beats Hark's $29.
Why doesn't Hark have retention reports?: Hark's visitor id resets every day, so it can't tell that Tuesday's visitor came back on Thursday. We chose that for privacy, and it rules out retention and cohorts. Umami has both.

One thing we won't do

Hark counts visitors with an id that resets every day, so we can't follow anyone from one day to the next. That rules out returning-visitor counts and cohorts. It's also why there's nothing to consent to.

More comparisons: Hark vs Google Analytics · Hark vs Plausible · Hark vs Fathom · Hark vs Simple Analytics · Hark vs Matomo · Hark vs Cloudflare Web Analytics · Every Google Analytics alternative compared