More and more people check their website's numbers by asking an assistant rather than opening a dashboard: "How did the launch post do?", "Which pages lose people before pricing?". For that to work, the assistant needs a way in, and in analytics that has usually meant an API on the most expensive plan.
We think that's backwards for small sites. The person running a side project on a $5 plan is the one who most wants to ask a quick question from wherever they already are, without learning an API.
What's included
Hark's MCP server is on every plan, and on the free trial. It has tools to:
- Read stats: visitors, pageviews, bounce rate and visit duration for any period; a timeseries; top pages, sources, countries, devices and campaigns; who's on the site right now; custom event properties.
- Read funnels and journeys: the common paths through the site, and how many visits get through each step of a funnel, saved or made up on the spot.
- Set sites up: add a site, get the snippet for your framework, check that events arrive, change settings, save funnels and build campaign links. There's a post on that.
It works with Claude, ChatGPT, Claude Code, Cursor, VS Code and other MCP clients. Claude and ChatGPT connect by signing in, so there's no key to copy around.
Limits, not a paywall
Each plan has a daily number of tool calls, which is plenty for asking questions and setting things up:
| Plan | Price | MCP calls a day |
|---|---|---|
| Starter | $5/mo | 1,000 |
| Pro | $14/mo | 5,000 |
| Business | $29/mo | 20,000 |
The free trial has Starter's limits.
How that compares
Plausible, which we like, puts its Stats API on its Business plan, from $19 a month, as of October 2026. If you need a REST API for your own scripts today, that's a fair reason to choose it: Hark doesn't have one yet. Our Hark vs Plausible page goes through the rest, including the things Plausible does that we don't. If you're still choosing, there's a round-up of Google Analytics alternatives with six other tools and who each one suits.
If what you want is to ask an assistant about your traffic, or have a coding agent set analytics up for you, you can do that on Hark's cheapest plan. Start a free trial, no card needed.